I was going to write a white paper on basic business Web best practices, but some wise guy at the New York Times has already done it. Check it out. It's focused on blogs, but most of these ideas about search optimization, link strategy and using the Web's free social networking tools apply to any Web site .... including your business Web. These are the basics, and they are things you can do yourself. Are you doing them all?
Creative Briefing, by the way, gets a C minus when measured against this list. My portfolio site, admittedly a work in progress, fails miserably. The boss has some work to do.
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