If you weren't at yesterday's Search Marketing Day, sponsored by the Tech Council and IMPAQT, here's what you missed:
a) A chance to encounter one of the Burgh's many best-kept secrets: a vibrant community of digital marketing entrepreneurs (shouts out to Jami, Robbin, Pat and Karl)
b) Truly enlightening presentations and panels, orchestrated by the folks at PTC and IMPAQT, on everything from how to build Web sites that people will buy stuff from to why it's important to tell "delightful stories" on said Web sites (thanks, Abu).
c) A keynote that applied not just to this little conference at the Radisson in Greentree, but to the economy, and maybe the universe in general. Delivered by Geoff Ramsey, guru of industry daily emarketer, it was bad news/good news if you're in this business. The bad news, as everybody knows, is that media spending is going off a cliff this year. The good news, according to Ramsey's survey of ad industry data sources, is that some of the cuts in offline media are actually being diverted to, duh, online ... and online is actually going to be OK, maybe even grow. Context is key, though: as Ramsey put it, "flat is the new up." Apparently you can get a copy of this eye-opener by contacting Ramsey directly. Try a request to geoff@emarketer.com.
d) A Twitter table. (Sorry, too busy to Tweet.)
e) And a chance to grab some free wi-fi. (Well, it was included in the $99 price of admission). I brought Ubuntu with me, but things were moving so fast I didn't get a chance to open her up and show off my geek cred. Maybe next time.
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